What Are the Key Benefits of an SEO Audit?

More Traffic to Your Website -> More Sales -> More Money

Google Penalties, Better Competitors SEO, Technical Issues – When Your Website is Struggling, Get SEO Audit Pros to Help

Our SEO audit agency deals exactly with this: proper website audits, from technical issues to internal links, content audit and user experience. 

And, if you ask our super-happy clients: even the kitchen sink.

Let’s see what makes our detailed SEO audits so loved and how you can benefit from such an audit.

First of All, What Is an SEO Audit?

An audit is a complex diagnosis we run on your website, social media accounts and Google My Business listing. As a website performance is not only tied to keywords or 404 errors, I like to have a holistic approach to my audits, as every bit counts.

Since the search engines have started rewarding better loading speeds, improved user experience and great content, it’s normal for me to look into these as well, not just report your sitemap errors for instance.

During an SEO audit I look at everything: current rankings, top pages, main issues, content quality and recency, loading times, conversions etc.

This way I can really help you understand what needs to be improved and how to finally outrank your competitors, get more quality leads and grow your business.

An SEO Audit Reveals Why You Are Losing Rankings

A lot of our clients hire us to audit their websites, when the notice they lose rankings. We had clients who got manual penalties from Google and also clients who were de-ranked after various algorithm updates: medical websites, low-content websites, affiliate review websites etc.

If you notice ANY significant drop in your organic traffic, don’t wait any longer. A comprehensive website audit can help you reduce the damage and, after you fix your website, you’ll regain (and even improve) your organic search visibility.

ALL our clients who got penalized by the search engines regained their standing on the first page and then some more.

One of the Main Benefits of SEO Audits Is Showing ALL Technical Issues

You have taken search engine optimization seriously in your business. Maybe you have someone who already manages your online marketing. They created a content strategy, post regularly, even use some fancy SEO tools.

If your marketing consultant doesn’t know how to run a proper SEO audit (and do it at least every 3-4 months for a big/very active website), you are opening yourself to troubles.

What can sometimes be shown in an audit, even on well managed websites:

• malware – not always visible to the untrained eye, but easy to spot by a website auditor. 
• sudden indexing issues – even for well managed websites, something can always go wrong. We run a network of websites of our own (to test out strategies and make sure we are up to date with everything SEO) and sometimes technical issues arise. Mind you, on websites we routinely manage.
• plugins that don’t work anymore – not all plugins are perfect and sometimes they can get you in trouble. 
• loading time issues – so, your website was loading fast for years and now it’s as slow as a snail? This can cost you a lot when it comes to rankings.

Recently I was running a comprehensive audit on a small website (at least in theory), with 20 pages the most. Yet, the plugin the client had been using to import listings in a directory like system created 10K incorrect pages that are now indexed and using up their crawl budget.

Duplicate titles, descriptions and a lot of other technical issues that we’ll need to address one by one, in order for the client to finally get better rankings.

We Improve Your Organic Search Visibility

If you want quick results, then paying for advertising is the way to go. The main issue is that potential clients will stop calling you, once you have stopped your advertising campaigns.

While it’s not an issue to pay for ads, provided you also have the budget for this, good SEO services will get you quality leads from the search engines, which means free leads. Of course, you pay your SEO company, but the monthly retainer is way smaller than what you’d pay for in advertising, for the same results.

After you implement the repairs we outline and follow our content marketing strategies, you will gain organic visitors on your website and improve your domain authority dramatically.

I like to compare this to renting vs. owning an office (if we stick to businesses).

When you rent, you have little to no control over the price (landlords are free to increase prices), you cannot decorate as much as you’d need to and, at the end of the day, you are growing the advertising’s company “assets”, not yours.

If you stop paying for ads, your customers will stop coming.

When working with a professional SEO agency you are paying a monthly retainer, that’s for sure.

But all we do, we do for YOUR asset: we solve all crawl errors, we use relevant keywords in the content, we do proper link building towards YOUR website, we constantly run keyword analysis reports and handle everything on your website (updates, content, back links, citations etc.).

If you stop your SEO campaigns (which we don’t really advise), you will still have a well established website and good links. For at least few months you’ll still get calls and then, as your competitors will start heavily investing in online marketing, slowly lose your search engine visibility.

We had clients who paused their SEO campaigns and, while it’s not such a good idea (as most businesses in very competitive niches are extremely aggressive in their marketing), it didn’t hurt their business as much as stopping ad campaigns.

After few months we resumed work and were able to regain lost traffic and leads.

Improve Conversion Rates

How do we get you clients?

• longer time span: we get more website traffic (more content, back links etc.) and grow your daily visitors. This usually takes months of work and, while a sustainable way to improve your bottom line, you’ll surely want some FAST results;
• instant results: if your website already has some traffic: we improve on what already works.

I am a firm believer in constant growth, hence the importance of delivering a smart SEO strategy and filling any possible content gaps, but I also understand that clients cannot always wait for 6 months to see improvements.

So, the best way to capitalize on what we already have (rankings and traffic) is to convert better the visitors the client already gets.

As an example, if your website already gets 30 visits a day and you get 2 client calls, with a proper conversion rate optimization strategy, we can turn 2 more into clients. 

While we work on improving your search rankings, growing your domain authority and so on, you are already seeing instant results, just because we changed some colors on your buttons or improved your CTA (Call to Action) hierarchy.

This is something our audits reaveal: what is generating these conversions and how we can increase your leads.

Content Auditing

“Google ranks content!”

This is my mantra and, after 20 years of running websites and providing SEO services, it was the deciding factor for my clients: great content, well optimized and correctly answering the search intent will rank. 

Most of the websites we have audited had content issues: 

• low (quality) content – 200 words on a page, bad grammar or gibberish sometimes. I always tell my clients that, if the top 3 ranking competitors have 2,000 words on their page that ranks for a certain “money making keyword“, good luck outranking them with 400 words.
• not satisfying the search query – just whipping out countless articles just to touch some search terms used to work 5 years ago. Now you need to make sure you write content for relevance. What is your visitor searching for? Can you give them THE BEST piece of content for that specific query?
• duplicate content – don’t steal content, don’t duplicate pages on your website, keep it all clean and RELEVANT.
• keyword stuffing – some shady SEO experts are still in the 90’s, when it comes to content writing, so the client will have articles that no person in their right mind can read properly. While we do need to make sure we are using our main keywords (and variations to them), we are writing FOR HUMANS first, not only the search engines.
• absolutely no keywords – we audited some really cool websites with amazing content, written by the owners. The problem is that, if you are not intentional in your writing (look for the most appropriate keyword and try to use it in your content), people will never find your website.

To this day, some of the biggest success we had ranking websites (and getting leads) was by creating an excellent content marketing strategy and delivering the best possible content for each main query.

Extensive Competitor Analysis

When you type in your desired keyword, you’ll always see someone rank as the search engines never show an empty page for your main queries.

• What do the top 3 pages do better? 
• Do they have more back links than you? Who is linking back to them? Can we get those links as well?
• What are their top pages? Can we replicate their success?
• What do they rank for? Are these keywords easy to rank for and can we steal no.1 spot?

A comprehensive competitor analysis allows us to pin-point what strategies will work for our clients and how we can get them faster results.

Quick Wins and the “What’s Next” SEO Strategy

We understand clients want quick results. It’s human nature and, even while building your online marketing foundation, you can still get some results fast.

If your website is already ranking for some keywords, we’ll improve on them. If you already get some visitors, we’ll increase your conversions. Do we have some pages that seem to get a little traction? We’ll make them stronger, while also building other pages and articles to support your main keywords.

These quick wins allow our clients to see real improvements and be able to go through months of SEO work, without feeling like they are paying for nothing.

SEO is an ongoing game and most of your competitors are already investing in it. 

We’ll give you an edge with our SEO audits, planning and ongoing strategies.